After its announcement during Computex 2014, Allwinner A33 has now kicked off mass production in July. Quad-core tablets based on A33 are now available to end users worldwide in various resolutions and sizes (6.95", 7", 7.85", etc), and also come with different functions (ATV, DTV, 2G, etc), priced from $30 to $60.
Targeted at the entry-level tablet market, A33 is a quad-core processor combining four power-efficient Cortex-A7 CPUs with the proven Mali400MP2 GPU architecture. A33 includes the following features:
- Pin-compatible with A23 dual core
- ŸFour CortexTM-A7 CPUs and Mali400MP2 GPU
- Ÿ1080p video playback and capture
- ŸIntegrated MIPI DSI controller, up to 1280x800
- ŸSmartColor display technology
- ŸIntegrated Hi-Fi audio codec
- ŸUltra-low power consumption
Touted as the most cost-effective quad-core processor for tablets, A33 reference pricing (with companion PMIC) is expected to be only $4.
Unique SmartColor Display
Intraditional color adjustment algorithms without human skin protection function, the human skin is adjusted together with other areas of an image, which makesskin look over-saturated and unnatural.
SmartColor, unique to Allwinner processors, is a kind of image post-processing technology used to deliver more gorgeous and eye-pleasing visual effects by enhancing image saturation and providing skin tone protection.
Note:
Image 1: Original image
Image 2: Traditional algorithms processed, without skin protection function
Image 3: SmartColor processed, with skin protection function
Robust Video Playback, Outstanding FHD Compatibility
Video processing has always been a competitive edge of Allwinner processors. Allwinner A33 packs anew-generationvideo engine that supports 1080p@60fps video playback and capture.
Results from Antutu Video Tester, a tool released by Antutu to rapidly test the video process capability, show that tablets based on Allwinner A33consistently rateat about 500 points(higher scores indicate better video process capability). In addition, A33 tablets get over 90% passing rates (more than 90% video formats listed can be processed), while maincompetitors can only decode about 40%.
Ultra Low Power Consumption: 300 hour standby
A33 achieves low power through a balanced combination of several features: ultra energy-efficient Cortex-A7 CPU cores, an advanced fabrication process, optimized DVFS technology, and a unique Talking Standby mode that allows extremely low power consumption during voice calls.
Test results indicate that the power consumption of tablets based on A33 quad-core is lower than its quad-core competitors, and even lower than most dual cores. When usinga 4000mAh battery, tablets based on A33 can standby for more than 300 hours, equivalent to 6.5 hours of local 1080p video playback.
About Allwinner
Allwinner Technology is a leading fabless design company dedicated to smart application processor SoCs and smart analog ICs. Its product line includes multi-core application processors for smart devices and smart power management ICs used by brands worldwide. With its focus on cutting edge UHD video processing, high performance multi-core CPU/GPU integration, and ultra-low power consumption, Allwinner Technology is a mainstream solution provider for the global tablet, internet TV, smart home device, automotive in-dash device, smart power management, and mobile connected device markets. Allwinner Technology is headquartered in Zhuhai, China.
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